STRATEGIC EDGE LEADERSHIP
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Lead With Purpose, Discover Your Edge, And Master
The Confident Close™
What’s Your Leadership & Sales Confidence Style?
Discover your natural strengths—and what might be holding you back—so you can lead your crew with confidence and close every opportunity with clarity.
Our approach
At Strategic Edge Leadership, we don’t believe in fluffy leadership theories that don’t work in the real world. We take a real-world approach that actually works.
In business, just like on the job site, everything starts with relationships.
Turn your entire team into leaders today. Stop fighting fires. Give your team the tools to run jobs autonomously. Teach accountability, solve conflicts and protect your profit margins.
Stop your team from making rookie mistakes, and get your entire team working together on the same page.
Through personalized leadership and sales coaching — and our signature program, The Confident Close™ — we help leaders in The Construction, Trades and Home Services Industry grow stronger teams, hit their sales targets, and preserve margins, so that you can finally take that vacation that is past due.
Hi, I’m Sharon-Rose McNeil, founder of Strategic Edge Leadership.
After 30 years in sales — including 25 years with a large building materials manufacturer — I’ve learned that leadership isn’t about talking the loudest or who you know. It’s about trust, integrity, and respect, while knowing how to bring out the best in your people.
I help business owners, project leads, and account managers:
🪶Close more deals without pressure
🪶Build reliable, motivated teams
🪶Communicate with confidence on and off the jobsite
In-person and remote options
I live in the beautiful city of Sidney, BC. If you are local, we can meet up for coffee and talk shop. If not, I work with clients remotely across Canada — from the boardroom to the job site
What’s Your Leadership & Sales Confidence Style?
Discover your natural strengths—and what might be holding you back—so you can lead your crew with confidence and close every opportunity with clarity.
The Leaders We Remember
The Leaders We Remember
I'm currently interviewing 100 leaders in the Construction, Trades and Home Services Industry, along with their employees, to discover what makes leaders truly memorable.
Join my email community for exclusive insights and key findings from the research.
Our services
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Sales Coaching
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Leadership Coaching
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Field Notes
Field Notes
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Books
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Speaking
“The key to leadership and sales is the ability to develop a winning mindset”
— Sharon-Rose McNeil
I would like to gratefully acknowledge that I work, live, and play on the traditional and unceded lands of the W̱SÁNEĆ First Nations, which include Tsartlip, Tseycum, and Pauquachin. With gratitude, I acknowledge their enduring wisdom and leadership, which continue to inspire how we learn, lead, and walk forward together on this land.
Field Notes
Sometimes the biggest obstacle isn't the road ahead—it's learning to trust yourself enough to take the first step. A personal reflection on intuition, leadership, and believing in a vision others cannot yet see.