Humour in sales

Having a sense of humour is so important in sales. I can’t tell you how many times I’ve walked into a boardroom, and the tension in the room is like smog. Then, all of a sudden, someone cracks a joke, and the whole feel of the room changes; everyone laughs and smiles. Have you ever been to a wedding where everything is going perfectly, and the bride hopes everything will go perfectly? It is almost as if everyone is holding their breath, and then, suddenly, the cute little ring bearer starts clowning around, and everyone starts smiling, giggling, and relaxing. The same goes for business meetings. We all strive for perfection to ask the right questions, and have the right body language, all of which is important, but what about lightening up the mood when it seems necessary or fits the situation? You need to be able to read the setting to make sure what you say is appropriate, but using humour in your presentations and interactions can put people at ease and make them feel comfortable with you.

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